Mazda has developed its business by providing "Zoom-Zoom" cars that are fun to drive. To continue achieving this "Zoom-Zoom" feeling, we see it as our mission to build cars that also provide high levels of environmental and safety performance.
In March 2007, we introduced the "Sustainable Zoom-Zoom" plan, which outlines our long-term vision for technology development. The plan stresses our ongoing devotion to harmonize driving performance with safety and the environment in building vehicles that look inviting to drive, are fun to drive, and make you want to drive them again.
To put Sustainable Zoom-Zoom into action, in June 2008 we announced the goal of renewing our current engine and transmission lineup, and our aim to raise the average fuel efficiency of Mazda cars sold worldwide by 30% by 2015. Also, Mazda is pursuing the use of hydrogen, which is widely considered to be a next-generation fuel. We are making steady progress in the development of hydrogen rotary engine vehicles.
We are moving forward with the same challenging sprit that has made Mazda the world leader in rotary engines. We will uphold our group unity as "One Mazda" as we aim to meet our responsibilities to ongoing changes in society and be a company that is trusted and appreciated by all our stakeholders throughout the world.
In March 2007, we introduced the "Sustainable Zoom-Zoom" plan, which outlines our long-term vision for technology development. The plan stresses our ongoing devotion to harmonize driving performance with safety and the environment in building vehicles that look inviting to drive, are fun to drive, and make you want to drive them again.
To put Sustainable Zoom-Zoom into action, in June 2008 we announced the goal of renewing our current engine and transmission lineup, and our aim to raise the average fuel efficiency of Mazda cars sold worldwide by 30% by 2015. Also, Mazda is pursuing the use of hydrogen, which is widely considered to be a next-generation fuel. We are making steady progress in the development of hydrogen rotary engine vehicles.
We are moving forward with the same challenging sprit that has made Mazda the world leader in rotary engines. We will uphold our group unity as "One Mazda" as we aim to meet our responsibilities to ongoing changes in society and be a company that is trusted and appreciated by all our stakeholders throughout the world.